22 January, 2009

No God, Faithful want Proof.

And now, another, through-the-looking-glass moment:

ASA News: Atheist bus ad campaign is not in breach of the Advertising Code

The British Humanist Association (BHA) started running a series of ads from last October on various city buses throughout the UK with the line: "There is probably no God. Now stop worrying and enjoy your life" Ariane Sherine, a comedy writer, co-created the campaign and financial contributors included Richard Dawkins.

The Advertising Standards Authority received over 300 complaints that the ad "broke the advertising code on the grounds of substantiation and truthfulness."

The ASA ruled that the campaign did not mislead consumers and that it would not launch an investigation.

"The ASA Council concluded that the ad was an expression of the advertiser's opinion and that the claims in it were not capable of objective substantiation."

Ostensibly the complaints came from people who have proof of God's existence. Where are they hiding this proof? Perhaps we're just meant to take it that they have it, on faith.

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